How we teach

We optimize for artifacts your org can paste into existing rituals — not theatrical reveals on the last day.

1. 01 — Pre-flight packet

   You receive a short checklist: sample segments, current lifecycle map, and three examples of “stuck” contacts. Missing pieces become explicit risks rather than silent blanks.

2. 02 — Facilitated collisions

   Live sessions mix sketching, small-group reads, and mentor critiques. We intentionally surface disagreements early so they show up in diagrams instead of midnight Slack threads.

3. 03 — Async tightening

   Between sessions, mentors annotate your files asynchronously. You see pencil marks, not vague praise, pointing to the next edit.

4. 04 — Receipt bundle

   The cohort closes with a zipped bundle: diagrams, rubrics, RACI updates, and a dated changelog. Optional office hours extend for two weeks for clarifying questions only — not new scope.